The Low-Down on Internet Marketing and SEO
Online or Internet marketing is based around two simple goals: Online visibility and targeted marketing. Although the internet allows companies to access much larger markets, it also increases competition for them.
This is why it’s not enough to post a website on the internet and hope for the best. You will also need to make sure that your target audience sees it, and the most efficient way to go about that is by hiring an internet marketing agency to manage your SEO campaign for you.
Facts About Online Marketing and SEO
Before you hire an online marketing company, you should be aware of how online marketing and SEO work in 2017. Although such agencies can certainly help your company, you should also take the time to understand the rationale behind their work, and how they impact your business
For starters, consider what Google’s Search Quality Senior Strategist, Andrey Lipattsey once said about SEO. Lipattsey pointed out that high quality content and link building are the most important factors employed by Google to judge the rank of their sites.
Furthermore, Google also estimates that “near me” searches have grown by two times over the past year, and their analysts estimate that a total of 2 trillion searches are carried out over the course of one year.
What do these stats mean?
Well, they indicate that SEO works by targeting a specific type of audience/market (preferably local) and providing them with good, quality content. The content can be in text, videos, podcasts or even PDFs, but they must provide relevance and value to clients. Websites that can comply with such standards will have their sites listed at the top search results on Google, thus giving them optimum visibility and traffic.
What Can an Internet Marketing Company Offer You and Your Business?
As a business owner, you want your site to get the top spot on Google’s search results, and this is where professional SEO services come in. To provide their clients with a successful SEO campaign, a good SEO agency offers the following services:
– Content Production and Promotion (i.e. articles, reports, newsletters and sometimes even videos and audio)
– Keyword research and analysis
– Website optimization
– Social media marketing
– Local, targeted SEO (for sites that want to sell to a local market)
– see more
These are the vital elements of any successful SEO campaign, and internet marketing agencies implement them to ensure the long term success of their clients’ websites. So, if you are planning to launch your own company’s SEO campaign then this is what you have to look forward to.